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Meet Customer Confidence.
An Automobile Major is setting new benchmarks in Customer Centricity using Tokenization, while riding all the way to the bank with better margins.
An Automobile Major is setting new benchmarks in Customer Centricity using Tokenization, while riding all the way to the bank with better margins.
Poor maintenance records and lack of feedback has led to a lower long term value for Electric Vehicles (EVs). Before the launch of their new EV offering, an automotive major decided to provide this critical information in a format that ensured implicit trust. Using NFTs to resolve these issues led to total transparency, and empowered customer purchasing decisions.
Interested buyers have very little information about the EV customer experience, due to limited feedback
from previous owners.
Service records are often saved on paper or across multiple databases. This makes them inaccessible to new buyers.
Customers have lower confidence in EVs, because they are unable to reference the ownership experience of others.
To address these challenges, the manufacturer used Non-Fungible Tokens (NFTs). Transparent and immutable NFT ledgers create service history and feedback records that customers can trust.
The manufacturer securely recorded and time
stamped feedback using NFTs. This ensured
reliable and
verifiable data.
Every maintenance activity for the newly
launched EV was updated within an NFT, leading
to a verifiable service history.
The manufacturer used the decentralized nature
of Blockchain to ensure maximum data security
and transparency.
Tokenizing EV owner feedback and service records creates a trustworthy and transparent source of information for all users.
NFT based feedback significantly increases response rates. The resulting data provides valuable insights to new buyers.
Transparent and verifiable service NFT based records restore trust amongst buyers, leading to an increased resale value.
Blockchain technology ensures data security and integrity. This addresses concerns about data loss or manipulation.
Streamlined records reduce processing needs. As a result, the automotive manufacturer achieves better operational efficiency.
